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Google Ads Video Professional Assessment Exam Sample Questions (Q47-Q52):
NEW QUESTION # 47
What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?
- A. Demographics and Detailed Demographics
- B. In-Market
- C. Life Events
- D. Affinity Audiences
Answer: B
Explanation:
A: In-Market:
In-Market audiences target users who are actively researching and considering purchasing products or services within a specific category.
This is ideal for reaching people who are already interested in buying a boat.
The other options are useful for broader targeting but don't capture purchase intent as directly.
NEW QUESTION # 48
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
- A. In order to prevent the average cost-per-view from increasing.
- B. In order to make sure there's no limit on the types of video formats served.
- C. In order to avoid having the campaign not run at all.
- D. In order to make sure the reach of the campaign won't become restricted.
Answer: D
Explanation:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.
NEW QUESTION # 49
Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- A. Skippable in-stream ads and bumper ads
- B. Masthead ads and bumper ads
- C. Masthead ads and non-skippable in-stream ads
- D. Skippable in-stream ads and non-skippable in-stream ads
Answer: A
Explanation:
C: Skippable in-stream ads and bumper ads:Skippable in-stream ads offer broad reach and cost-effectiveness.
Bumper ads provide short, impactful messages that reinforce brand awareness.
This combination efficiently reaches a wide audience.
Masthead ads are expensive, and non-skippable ads can be intrusive.
NEW QUESTION # 50
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- A. By disabling non-skippable in-stream ads.
- B. By implementing automatic placements from your existing Display campaign.
- C. By setting bumper ads as your preferred ad format for the campaign.
- D. By using 10 to 15 of the highest converting keywords from your Search campaign.
Answer: D
Explanation:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.
NEW QUESTION # 51
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because consumers use online video for information gathering before making a purchase.
- B. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- C. Because online video lets consumers quickly compare similar businesses at once.
- D. Because consumers use online video to seek out the best deals on specific products and services.
Answer: A
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 52
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